Sunday 7 September 2008

NBC stayed on top last week, with viewership down

NEW YORK �

What a departure the Olympics makes, specially when it's over.


An mean audience of more than 23 meg viewers flocked to NBC for its final workweek of Summer Games insurance coverage. Then, last week, the network's prime time viewership plunged to 5.9 million.


Still, NBC had another winning round, and even scored the week's trifecta of most-watched shows, with the Tuesday edition of "America's Got Talent" in low place, followed by the Monday broadcast of "Deal Or No Deal," and the Wednesday "America's Got Talent."


Coverage of the Democratic National Convention claimed triad slots in the week's top 20, with Thursday's acceptance speech by presidential candidate Barack Obama in 11th place (as carried by ABC) and 14th place (on NBC). NBC's Tuesday convention coverage ranked 16th.


For the week, NBC had a 3.8 household paygrade and 7 share, according to Nielsen Media Research figures released Wednesday.


Runner-up CBS averaged 5.3 one thousand thousand viewers (3.6 rating, 6 percentage), while Fox had 4.6 1000000 viewers (3.0 rating, 5 portion). ABC had 4.1 million viewers (2.8 rating, 5 share), CW 1.6 million viewing audience (1.1 rating, 2 share), My Network TV 1.1 million tV audience (0.7 rating, 1 share), and ION 330,000 viewers (0.2 rating, 0 share).


Among the Spanish-language networks, Univision averaged 3.6 million viewers (1.9 rating, 3 share), Telemundo had 930,000 tV audience (0.5 rating, 1 share), TeleFutura 550,000 viewers (0.3 rating, 1 share), and Azteca 150,000 viewers (0.1 rating, 0 share).


In the evening news rivalry, NBC's "Nightly News" held its No. 1 position, averaging 7.8 million viewers (5.4 military rating, 11 share), while ABC's "World News" had 7.1 billion viewers (4.9 military rank, 10 share) and the "CBS Evening News" 5.4 trillion viewers (3.7 paygrade, 8 share).


A ratings spot represents 1,128,000 households, or 1 pct of the nation's estimated 112.8 million TV homes. The share is the pct of busy televisions tuned to a given show.


For the calendar week of Aug. 25-31, the top 10 shows, their networks and viewerships: "America's Got Talent" (Tuesday), NBC, 11.12 million; "Deal Or No Deal" (Monday), NBC, 11.00 jillion; "America's Got Talent" (Wednesday), NBC, 10.34 1000000; "Two and a Half Men," CBS, 9.03 million; "60 Minutes," CBS, 8.03 million; "NCIS," CBS, 7.45 trillion; "America's Toughest Jobs," NBC, 7.30 million; "Criminal Minds," CBS, 6.93 million; "House," Fox, 6.81 million; "New Adventures of Old Christine," CBS, 6.63 million.


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ABC is owned by The Walt Disney Co. CBS is owned by CBS Corp. CW is a join venture of Warner Bros. Entertainment and CBS Corp. Fox and My Network TV ar units of News Corp. NBC and Telemundo are owned by General Electric Co. ION Television is owned by ION Media Networks. TeleFutura is a division of Univision. Azteca America is a whole owned subsidiary company of TV Azteca S.A. de C.V.



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On the Net:


http://www.nielsenmedia.com










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